Global Expat Pay

Led a brand refresh and website redesign, including a savings calculator and explanatory animations, to modernise the digital experience and better engage clients. I worked on this while I was at Paddle Creative.
Branding
Web Design

Overview

Field

Global Mobility & Payroll Solutions

Company location

United Kingdom

The challenge

Their previous website felt outdated, didn’t clearly communicate their services, and failed to resonate with clients. They also wanted a way for potential clients to understand cost savings immediately and improve engagement through interactive tools.

The solution

I redesigned the website and refreshed the brand, giving it a modern, clean, and client-focused look. I designed a savings calculator that lets users quickly see potential cost and time savings. In addition, I collaborated on short animations to simplify complex service explanations and make the site more engaging. The design communicates value clearly, supports the client journey, and aligns with the brand’s tech-forward and approachable identity. Development was handled by the team at Paddle Creative while I focused on design, interaction, and the calculator.

The result

The redesigned website and calculator improve clarity, engagement, and user experience, making it easier for potential clients to understand Global Expat Pay’s services and take action. The combination of a refreshed brand, interactive tools, and explanatory animations strengthened their online presence and positioned them as a modern, client-focused solution in the global mobility space.