ASD Build

Overview and Objectives

I have worked with ASD Build (a leading construction company) at Ubiquity to improve their online presence. ASD Build is a chartered organisation led by seasoned construction professionals providing high-quality building development solutions for local communities.

The primary goal was to create a website that not only reflected their professionalism but also incorporated modern design elements. The client sought additional features, including a job board, and emphasised the importance of a user-friendly content management system (CMS) that would allow them to maintain the website independently. Webflow was the chosen platform for its straightforward CMS, catering to non-technical users.

Website Focus and Planning

The revamped website serves as a marketing platform, targeting potential investors and partners. ASD Build wanted to showcase their projects, feature case studies, and maintain a blog to engage their audience.

The project began with a kick-start meeting, exploring business objectives, user needs, competition and websites to take inspiration from. After the kick-start meeting I created three moodboards presenting different design directions. Despite established brand guidelines, ASD Build welcomed suggestions, particularly favouring a softer and friendlier visual approach. Two design concepts emerged from the mood boards, with a decision favouring curved edges for a softer and more approachable aesthetic.

Wireframes, Content, and Design Development

With the visual direction set, I created wireframes, outlining the content structure for each page. We refined the wireframes together with the client, ensuring alignment with their vision. Once we had most of the copy done I started working on the design.

Once we had most of the copy done I moved onto designing each page. Since we have already established the visual direction earlier this went quickly. After a couple of rounds of revisions we had the design ready as well so I could move onto building the website in Webflow.

It was very quick to build this website by following the design and using Webflow. After the website was ready my team have tested the website at Ubiquity.

Final Development and Handover

Upon completion, I gave a training session on website and CMS management, allowing them full control over updates and maintenance. I transferred the website to ASD Build workspace and they have been managing and maintaining their website independently since its transfer.