Apr 2014 - Mar 2015
After our kick-off meeting, we talked about her clients, discussed her ideas about the website, what her clients would like to see and what features we will need. Her ideal clients are mainly women in their 20s and 30s, she wanted the website to be “Warm”, “Simple”, “Not too tight”. She said, “It’s important that the clients feel that they can share everything in a non-judgemental space.”
The features that Timea wanted to have on the website include a blog that is easy to use and maintain, a form where her clients can request appointments and ask questions (she didn’t want to have an online booking system) and an opt-in offer.
The opt-in offer is a video that is free to download for her potential clients and when they download it they have the option to opt-in for her newsletter.