Apr 2014 - Mar 2015
When it was clear what needs to be changed, I took my sketchbook and jotted down some ideas. I added three additional sections to the home page (Women, Men, Store Locator) and created a more categorized and cleaner navigation. Instead of the distracting pop-up window, I added a more subtle narrow strip that runs on the top of the page with the opt-in offer until the user closes it.
Once I had a few solutions to each problem, I took my sketches and created the wireframes for the home page. After this, I designed the UI and created a functioning prototype with Adobe XD to test my ideas in action.